SMUSH

GAME OVER! Thanks for playing!

• appkitten $6160k show members     google buyout: 0%
  • liu111 (7)
  • EvilPRGuy (7)
  • Mirmir (6)
  • amazinggrays (6)
  • lulula (6)
  • Pem (6)
  • hypatia (2)
  • ezrider4428 (0)
• lunchpickr $1020k show members     google buyout: 0%
  • frysteev (3)
  • macbraughton (2)
  • jlin (2)
  • iancdn (2)
  • ubershibs (2)
  • rzelvenschi (1)
  • chrono (1)
  • betofaria (1)
• grammatron $130k show members     google buyout: 0%
  • kfallis (1)

SMUSH is an ambient social networking game where social media startups compete for venture capital by circulating and stealing ideas. The game is running throughout Social Media Week Toronto.

Register to Play!

6 SIMPLE STEPS TO BEING A SOCIAL MEDIA GURU

1. Upon registering, you'll receive an email with a secret idea (e.g. roundedcorners or unlimitedcoffee).
2. Next, you'll want to join a company. Each company can have up to 10 players.
3. Earn venture capital for your company by sharing your idea with others in your company, and collecting their ideas. You can also steal ideas from other companies. You collect ideas, and perform all other actions, by entering them into this website.
4. Down the road, you might wish to join or create a different company. You can do so every 6 hours, but to start a new company you'll need to have collected 5 ideas.
5. The more ideas exist in a company, the more likely it is to get bought by Google. The leaderboard shows the probability of being bought within the next 6 hours, for each company. If this happens, the company dissolves. Moreover, all those great ideas go mainstream, and their value is cut in half.
6. The game ends on Friday at noon. If you're in the winning company, you get a free ticket to the SMW closing party on Friday night -- and a prize!

IDEAS = MONEY

• Every idea has a value. The value of a company is the sum of the value of all the ideas belonging to its employees. You can see your own collection of ideas, and the value of each, by logging in.
• Ideas have a base value when you collect them. An idea gains value when people in your company collect it, and loses value when people outside your company collect it.
• If an idea has been collected by at least 75% of your company's members, it loses no value when other companies collect it.
• When you create a new company, all your ideas gain value.
• If you attempt to collect an idea that doesn't exist, all your ideas will lose value. Perhaps you've been tricked?

BONUS BONANZA

• You can receive additional ideas by finding buttons at SMW events, and using the codes on them.
• Whenever a Twitter user mentions a company name (whether they are playing or not), all ideas in that company gain value. The bonus only works once per user per company.